Black Friday has become a race among brands promising huge discounts—deals that, according to the OCU, are unrealistic 99% of the time. Worten broke from this trend by launching Excellent Deal, a live Battle Royale hosted on a public Excel spreadsheet. Participants openly competed to remain until the end, ultimately sharing the campaign’s entire €20,000 budget. The result: a creative, transparent, and honest alternative to deceptive advertising.

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